Friday, April 4, 2014

7th blog Anniversary with Magnum Icecream

It's been an amazing journey so far, I lost track of time and forgot that my blog is now seven years old. Didn't know that when kids grow older our responsibilities multiply! I am hardly posting recipes and only doing the review part these days.

A big "Hearty Thank You" to all my readers and visitors for your support, patience and encouragement all through these years. Please keep visiting and commenting. This keeps me inspired to blog. This year started with a big bang for me! I got the meet the very handsome and modest Indian celebrity chef and restaurateur Kunal Kapur and attend his masterclass!

Kunal Kapur is one of the most celebrated faces of Indian cuisine today. He is Chef extraordinaire, TV show host, winner of several culinary awards and the author of recently launched cookbook- ‘A Chef in Every Home’. He is living his dream of making Indian cuisine the number one cuisine in the world and empowering everyone through power of cooking to become self-sufficient. Chef Kunal (Executive Sous Chef, The Leela, Gurgaon) has been recognised amongst the Best Chefs in India by National Weekly Magazine - India Today. Recently, the Food & Nightlife Magazine adjudged him as the “Gourmet Guru”. He has been honored as one of the Top 20 chefs of India.

The event started like an interactive session with the chef. It was real pleasure to meet him. He started asking us about chocolates, the various types, test to identify the  best chocolate and how Magnum is different! We got 3 samples of chocolates and were asked to do a taste test.
For me eventually all were chocolates but I liked the bitter sweet one better and it was a nice start up!
Then came the tasting of Magnum Ice creams which was served in 3 different flavors. Chef Kunal Kapur wanted us to take the first bite and asked us how it feels after the very first bite! We were all speechless and were more keen on continuing the ice cream :)
Next was the creativity part. We got divided into teams and were given some ingredients along with the ice cream. We had to create something out of the given items.
I grabbed a few ingredients and found some gummy bears so we all decided to create traffic signals and a sundae out of them. This is what it eventually turned out to be :)

Though we all ended up with messy and sticky fingers we had so much fun creating it all! But the chef  created his master own piece which was standing out amongst us !

He even explained how to get the angry look of the bird with the placement of its eyes! That was simply awesome!
The event happily came to end with some refreshments, photo sessions, autographs, and goodie bags!



About Magnum:
Unilever’s biggest impulse ice-cream brand globally, Magnum not only dominates entire Europe but also is making giant waves across U.S., Asian countries like Thailand, Indonesia, Malaysia and Philippines. Its currently sold in more than 40 countries.Made from the finest Belgian chocolate and velvety smooth ice-cream, each bar of Magnum is crafted skillfully from bean to bite to invoke a sophisticated sensuous sensation, keeping perfect balance between bitter, sweet and milky. It’s a luxurious choc o-bar on a stick, fairly sophisticated flavors — vanilla wrapped in a neat, sturdy shell of Belgian chocolate.Magnum strongly believes " A day without pleasure is a day lost... " .They say if you haven't tasted Belgian chocolate you haven't experienced pure pleasure.
Magnum in India :
After a successful launch in Chennai last year ,the impulse ice cream brand is all set to make waves this summer in Bangalore, Hyderabad, Mumbai and Pune.
Magnum ice creams are made with 100% pure Belgian chocolate. They are delicious, creamy ice-creams covered in a thick layer of Belgian chocolate shell
Magnum’s “distinctive crack”- The sound and sight of the Belgian chocolate shell breaking when one first bites into the ice cream is signature Magnum
Magnum is one of the world’s largest chocolate ice cream brands and is owned by Unilever. As Unilever’s biggest impulse ice-cream brand globally, Magnum not only dominates Europe but is also making waves across the U.S. and Asian countries like Thailand, Indonesia, Malaysia and the Philippines. 
Magnum truly is an intense and remarkable experience of pleasure. It delivers pleasure experiences that are sensorial and intense, the kind that leaves you completely satisfied. It has a perfectionist approach.  From crafting to ingredient selection, there’s attention to every detail
Flavors available in India :
Classic: Plain vanilla ice cream covered in Belgian milk chocolate shell. Perfect for those who don’t like too much frills while enjoying an ice cream bar.

Almond: Plain vanilla ice cream covered in Belgian milk chocolate shell with almond nuts. Perfect for those who like some crunch in their ice cream.

Chocolate Truffle: Plain chocolate ice cream with chocolate truffle syrup covered in Belgian milk chocolate shell. Perfect for the chocoholics out there who like a good mix of creamy and bitter chocolate ice cream.
My Hearty Thanks to Sameer Malkani of Food Bloggers Association, India (FBAI) for sending me the invite and making it a memorable evening for me!

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